Business Association

About WGBA

Continuing seventy-five years of service to our community.


Willow Glen’s merchants have been organized, active and supportive of our community since the 1930’s… And from 1984 on, the Willow Glen Business Association (WGBA) has helped assist them in maintaining and promoting downtown Willow Glen as a place to eat, shop and locate new businesses.


As part of its charter, the WGBA helps:

• Maintain and beautify downtown Willow Glen

• Promote a positive identity for Willow Glen’s business community through:

-          Advertising

-          Public Relations

-          Sponsorships

-          Events & Festivals

-          Infrastructure and Beautification


As part of the above, the WGBA has helped create and maintain attractive planters and information kiosks along Lincoln Avenue, renovate and maintain historic buildings and organize events – including Dancing on the Avenue and the Willow Glen Wine and Willow Glen Beer walks. Plus, we sponsor community events and programs such as the Willow Glen 5K Run and Safe Routes to School Program.




The WGBA was formed in 1984 to manage Willow Glen’s new Business Improvement District. In 1988, it was incorporated as a non-profit organization under the California Nonprofit Mutual Benefit Corporation Law and is qualified as a non-profit organization under IRS Code Section 501(c)(6), and goverened by corporate bylaws.  


When Willow Glen’s property owners received approval from the City Council in 2008 to form a Community Benefit Improvement District (CBID), the WGBA was selected to manage it. The CBID was implemented in January 2010 and the BID was phased out. See how CBID benefits Willow Glen>>


Funding & Management


The WGBA is supported by private sponsors, contributing members, CBID grants and revenue from festival and events. A volunteer board of directors representing business and property owners, and associate and community members, manages it. The Association employs one full-time executive director and one part-time business development/member relations manager.


See How Joining the WGBA Can Further Your Business

Visit Membership Benefits>>