Business Association

Sponsorship Opportunities

The Willow Glen Business Association could not exist without tremendous community support from our numerous volunteers and the many generous sponsors of our events.   The following sponsorship opportunities for 2016 are available - we hope you will join us!  Please note that discounted rates may be negotiated for sponsoring mulitple events.  Call 408-298-2100 for more information.


21st Annual Dancin’ on the Avenue – Saturday, June 18, 2016

Drawing over 30,000 San Jose residents to the heart of charming Downtown Willow Glen, Dancin' on the Avenue provides our guests with three music stages, a community dance stage, a Kids’ Court with a petting zoo and other fun activities, and more than a dozen food vendors and sponsor booths.  Our sponsors and vendors tell us that this high-energy, one-day event yields sponsors the equivalent exposure and promotional results typically experienced only at multiple-day festivals.   Come join us! Contact the WGBA office for more information, 408-298-2100.


Founders’ Day Parade -- Saturday, September 17, 2016

Join us as a sponsor of one of Willow Glen’s most beloved family traditions – the Founders’ Day Parade!  After the 2009 event the parade was discontinued due to lack of funding.  In 2013 this wonderful family-friendly event was revived and it was the best parade ever with nearly 2,000 participants and over 5,000 spectators!   Without generous sponsors we would not be able to hold this event.  Please check back for more information on how you can be a sponsor in 2016. 


Wine Walks

The Willow Glen Business Association hosts three wine walks each year:

Spring Wine Walk - Saturday, April 23, 2016

Fall Wine Walk - Saturday, October 1, 2016

Holiday Bubbly Walk - Saturday, December 3, 2016

Wine glass sponsorships are available for all of the above events and includes your logo on 1,200 event glasses and on the participation map for the event.  The cost to sponsor wine glasses is $3,000 (per event).  For more information please call 408-298-2100.


Holidays in Downtown Willow Glen

From the beautiful lighting of the street and Buffington House to Santa strolling the avenue and fun cable car rides to view holiday lights, the Willow Glen Business Association helps make Downtown Willow Glen a magical place to shop, gather and celebrate throughout the Holiday season!  With your help we can make it even more magical this year!

Call 408-298-2100 for more information about sponsorship opportunities for the holidays. 

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