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Business Association

Website Temporarily Under Construction

For questions or inquiries, please contact:



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Small Business Saturday

November 27

Support Downtown Willow Glen businesses.

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Willow Glen Elementary

Tree Lighting

December 2

Learn More


Willow Glen Holiday Bubbly Walk

December 4    (2pm to 5pm)

TICKETS $50 in advance, $60 at the event



Thank you to our sponsors

Volunteers for Check-in and Bubbly Pouring are needed

Express Interest in Volunteering


Strolling Santa on the Avenue

Dates: 12/11, 12/12, 12/18, 12/19

Hours: TBA

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2021 Limited Edition Ornament

Due to supply chain issues and shipping/trucking problems in all western US ports, the delivery date of the ornaments is uncertain. We hope to receive them prior to Christmas, but can’t guarantee arrival date. We will update this page when we know more. Thank you for your patience and understanding.

A Willow Glen holiday tradition for the past ten years, the WG holiday ornament is coming to stores soon.


The theme of the 2021 ornament is a combination of Santa and a beloved business on The Avenue– Hicklebee’s Bookstore. The ornament features Santa  and the Hicklebee ‘s fairy outside of the iconic store; a sparkly Christmas tree adds to the holiday vibe.  As before, the ornament is a 3-dimentional sculpture within a blown glass globe, topped off with a red tassel. The rim of the base is dated with the year 2021 and the bottom of the base identifies the ornament as the tenth  in a series.

Due to the overwhelming interest in past year’s ornaments, the production run has been increased to 550. Shoppers can look for door signs that will identify stores as ornament sources. A list of stores will be announced soon.

Ornaments will be available for sale at a price of $24 + tax.

All profits go to supporting community events sponsored by the Willow Glen Business Association.


Cable Car Rides

Due to circumstances beyond our control, we will not offer cable car rides this holiday season.